Nau realaunches!
Urban-cum-outdoor clothier Nau, who you may remember closed up shop for a little while, has officially reopened its doors! With an entire new line of clothing, a new business partner (Horny Toad), and a sexy new website, Nau is back with a vengeance and ready to remake their brand (having learned from a few mistakes along the way). They’ve got a list of stores that will be carrying their new line as of Nov. 1 - hopefully Paragon Sports here in NYC will get a better selection from Nau than they did from Horny Toad.
Nau seems to be often compared to outdoor clothing manufacturer-extraordinaire Patagonia, and with good reason. Their clothing exhibits the same understated, comfortable sense as Patagonia, though with a distinctly more urban flair. Beyond just the fashions, the two also seem to have similar sensibilities in their business approaches - both make an effort to give back to the community and share their thoughts on responsible business practices.
I’m particularly taken by a couple of their jackets. Take a look at the whole line at the new Nau.com site and be sure to stop by their blog, The Thought Kitchen, as well!
