Droog Design coming to Soho!
The iconic musings of Droog Design will find their way to a new home in Soho (NYC for those across the pond) beginning on February 26. According to this NYTimes article, merchandise is already on a boat headed this way. Droog’s new shop will be at 76 Greene St. near Spring. According to Droog founder, Renny Ramakers,
a kind of exploded house made from bricks of blue foam, conceived by Jurgen Bey, the Rotterdam-based designer. Pieces of this structure will sprout from the SoHo showroom’s floor: a door here, a chimney there, a balcony in another corner. Droog products will perch on top or nestle within these deconstructed blue bits, and if you like the bits — a section of that balcony, for instance — you can buy them, too.
Known for their unique furniture and lighting solutions, Droog employees 200+ designers to create a unique collection of objects, etc.
