Archive for the ‘advertising’ Category

Reverse Grafitti: Cleaning the world artistically

Wednesday, September 24th, 2008

Sure, you know all about graffiti. Spray painted forms illicitly painted on walls in the middle of the night with the hopes of avoiding capture in the process. But how about reverse graffiti? Not so familiar?

Invented by Paul “Moose” Curtis, a then kitchen-hand in Leeds, reverse graffiti is the process of creating artwork on a surface by cleaning it. Not quite clear? Have a look at Moose’s recent work in San Francisco’s Broadway tunnel, a grime-coated subterranean thoroughfare in the heart of downtown:

Beneficial to all, and completely legal, Moose’s variation on the standard “graffiti” artwork is a huge step beyond the “environmentally friendly” wheatpaste that most artists use when they’re concerned about environmental impacts. Moose’s tools are simply water and Green Works products, a brand of environmentally minded, plant-based cleaning products.

Interested in learning more or seeing more videos about the creative process for the San Francisco project? Stop by ReverseGraffitiProject.com for a full run-down.

A Horse’s Ass

Tuesday, May 15th, 2007

horse's ass

Motionographer has a bit about this stop motion commercial for a logistics company called Luft, created by Foccaland. It combines stop motion, design theory, and a fun accent. What more could you possibly ask for?

Samurai

Wednesday, January 10th, 2007

Samurai by Three Legged Legs

More animation goodness from Three Legged Legs. Samurai is part of the GE Ecomagination campaign by BBDO.

Adicolor Pink

Saturday, September 2nd, 2006

Creepy and awesome. Part of the adicolor series. The others are worth watching too.

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Happiness Factory

Friday, August 25th, 2006

For Coke, by Wieden + Kennedy, Amsterdam. Animation by Psyop.

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